Paradigm Sports Management and Heros Journey Announce Strategic Partnership

Paradigm Sports Management and Heros Journey Announce Strategic Partnership

(Irvine, CA, June 5, 2019) Paradigm Sports Management and Heros Journey today announced an exclusive strategic partnership to collaborate on full-service representation of mixed martial arts (MMA) athletes in the Nordic region, specifically Denmark, Finland, Norway, and Sweden.

Paradigm Sports’ director of MMA, Tim Simpson, stated: “We are privileged to have forged this partnership with David Garcia and Heros Journey. It is an honor to have them on our team as we continue to build one of the most prestigious client rosters in the game.” Both companies plan to combine efforts and share resources to be the #1 MMA agency in the Nordics for years to come.

Heros Journey managing director and founder, David Garcia, stated: “With Paradigm’s established global network and our local expertise, we believe that this partnership will provide the best team for talented fighters in the Nordic territory.”

Heros Journey is a boutique marketing and PR company based in Oslo, Norway, which has grown to specialize in sports with an emphasis on MMA. Since its inception in 2015, Heros Journey has established a reputation as one of the region’s premier agencies, with expertise in influencer marketing, content creation, brand strategy, and media relations. Heros Journey has already built a strong presence in the combat sports world, serving as the agency for Jack Hermansson and Jon Vetle Furuheim.

Paradigm Sports Management, an international market leader in MMA management, represents some of the best fighters in the world, spanning 12 different countries, included stars Conor McGregor, Cris ‘Cyborg’ Justino, Michael Bisping, Rico Verhoeven, and Michael ‘Venom’ Page.

For more information please contact Tim Simpson ( or David Garcia (